He possesses over 30 years of international experience in communication, strategy, digital transformation, and business development in Europe, Latin America, and the United States. He has developed a career in the media, corporate reputation, energy, tourism and consultancy. Before joining Nitid, he was Director of Strategy and Planning at Paradores de Turismo.
He holds a degree in Economics from the Complutense University of Madrid, an executive MBA from IESE, and a diploma in the Senior Management Program at Harvard Business School. He was a member of the founding editorial staff of the newspaper Expansión, where he headed the Markets and Finance section. He worked for 18 years at Grupo Recoletos in different roles in Madrid, Buenos Aires, and Barcelona and led the group’s international expansion in Argentina, Chile, Portugal, and the United States.
He founded and directed Gestión Cultural Iberoamericana, where he developed cultural projects for institutions such as the Real Academia de Bellas Artes de San Fernando, the Reales Alcázares de Sevilla, the Instituto Valenciano de Arte Moderno (IVAM), Fundación Canal de Isabel II, the social works of Bancaja, Caixa Galicia, Cajamadrid, Caixa Terrassa and Caja Murcia, Art Paris and the Lyon Biennial, in France; Tinguely Museum, in Switzerland, Sakyp Sabanci Museum, in Turkey; Banco Caixa, in Brazil, and the Universidad Católica del Perú, among others.
He was also the director responsible for Iberia and Latin America at Innovation Media Consulting Group, where he managed projects in the media sector in more than 15 countries. He subsequently managed international reputation and strategic positioning projects for different companies and institutions in the oil and gas sector in Latin America.
He was a promoter and member of the board of trustees of the Fundación Voces para la Conciencia y el Desarrollo, an NGO that promotes the improvement of children’s living standards in underdeveloped countries through education and culture, and a member of the Spanish Institute of Contemporary Art.
